Wednesday, October 28, 2009

Sad news about LUNA Sport Drinks


This totally bums me out! I loved the LUNA Sport product! Less calories than the Clif products and great flavors! I suggest going out and buying a supply of the Pink Grapefruit Electrolyte Drink and the Chocolate Recovery Smoothie now!!!

LUNA Sport Drinks

WHAT: LUNA Sport Drinks – Electrolyte Splash and Recovery Smoothie – will both be discontinued at the end of the month.

WHY: Unfortunately, the excitement we all had for the product did not translate into sales at retail. This meant that we were not able to move through the drink inventory and consistently faced a supply-demand issue, where there was too much supply vs. the demand. In the end we had to make the tough call that the business was not sustainable long term.

WHEN: The product will be in select stores until December/January, whenever the final inventory all runs out. As of the end of this month, we are no longer shipping product to stores.
REI is your best bet, as is Lunabar.com, Amazon.com, Drugstore.com.

WHAT NEXT: Once you are unable find LUNA Sport drinks anymore, please give Clif Shot Electrolyte Drinks a try. They come in 2 flavors: Lemonade and Cran-Razz, and are in canisters and packets. Use ½ the serving amount as directed and it will be a very similar product to LUNA Sport.

THANK YOU for your support and excitment behind this great product line. We at LUNA are also saddened to see it go away – many of us used this product during our training and racing and came to love and rely on it just as you did. We will continually look for ways we can meet the needs of women athletes and welcome any feedback you would like to share with us.

Thanks again,
Alyssa Berman
Brand Manager – LUNA Sport™

No comments: